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The Bureau of Labor Statistics predicts that jobs in advertising and public relations will grow faster than the average in the years ahead. It is important that people entering this highly competitive field be well-informed before deciding on a major career path. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties.

All material has been updated to reflect changes in the industry, new trends, and current salary and employment information, and the appendixes have been completely updated and revised. For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

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From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in your job search.

CCS Career Library | UVA McIntire School of Commerce

This career guide to computers includes computer and video game designers, computer programmers, computer support service owners, Internet security specialists, software engineers, technical writers and editors and webmasters. Thanks to the prevalence of consumer products, many professionals make their living in this industry, from the well-known fields of marketing and brand management to the less-storied fields of finance, logistics, IT, and human resources. For those who yearn to make their mark in this industry, this book covers industry trends, major players, key jobs, and the recruiting process.

Everything you'll need to know to start your own e-business.

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  • Careers in Focus: Internet by J. Part of a series that provides information for specific careers, this book includes computer and video game designers, computer programmers, content developers, Internet sales people, advertising and marketing managers and webmasters. E-commerce is a hot new industry, and retailing over the Internet will entice many teens who like to shop and spend time in front of their computers.

    This book explains the brief history of e-tailing, suggests different occupations within the field and how to prepare for them, and makes predictions about e-tailing's future. Careers in Focus: Entrepreneurs by J. The Harvard Business School Guide to Careers in Finance is an indispensable resource for anyone considering a job search in finance or investment banking. This all-in-one guide details the trends in finance, describes the industry's vast and varying career opportunities, and provides guidance on the recruiting process.

    Included in this new edition are profiles of leading investment banks, commercial banks, and Fortune companies that hire MBAs; a selected bibliography; and a useful glossary of finance terms. Working in investment banking is a great way to learn the ins and outs of corporate finance and develop analytical skills that will prove useful throughout a business career.

    This popular WetFeet Insider Guide explores what working in an investment bank is really like the opportunities for undergrads and MBAs profiles of top investment banks and the latest industry trends. The Vault. Careers in Focus: Law by J. Part of a series that provides information for specific careers, this book includes court reporters, crime analysts, judges, lawyers, legal secretaries and polygraph examiners.

    Part of a series that gives you the inside scoop on more than professions as well as on various useful aspects of your career. This book provides information about job opportunities and earning potential, along with a forecast of the paralegal profession. It gives an overview of education, curriculum, and training requirements. Covers a range of jobs in marketing, from those that require high school and trade school to associate, four-year, and graduate degrees.

    This guide offers salary statistics, training requirements, as well as the lowdown on life on the job. It takes the stress out of launching a career that's both satisfying and financially rewarding.

    ISBN 13: 9781581311327

    Part of a series that provides information for specific careers, this book includes antique dealers, cashiers, retail managers, retail sales workers and stock clerks. Landing a job in the 21st century takes skill and determination. Since then, the bulk of her marketing experience has been in the field of advertising. Get A Copy. Paperback , 88 pages. More Details Friend Reviews.

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